Messe Basel
Messeplatz 10
4058 Basel, Switzerland
For the upcoming edition of Art Basel Parcours, Almine Rech is delighted to present an ambitious new multi media installation by Chloe Wise.
Artist Chloe Wise’s latest work Told A Vision, a multimedia installation created for Parcours, Art Basel, replicates the sensation of channel surfing at the mercy of some unknown remotecontrol holder. Fragments of commercials, despite their uncanny familiarity and authoritative language, advertise nothing in particular. These scenes evoke empty promises, tautologically promoting the idea of consumerism itself.