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Almine Rech

But Wait There's More!

May 7 — Jul 8, 2024 | On the High Line at 14th Street, NY, US

Daily, starting at 5pm
The High Line at 14th Street
New York, NY 10011, US

Chloe Wise’s work grapples with the commercialism and consumerism that has permeated every facet of our lives, such that consumption has become intrinsically tied to the creation and construction of the self. In her kaleidoscopic video works, Wise blurs the line between fiction and reality, toying with our traditional expectations of advertising, fashion, and branding. Her video practice takes precise care to subvert and manipulate these sectors to the point of parody, using a familiar language that brings the audience “in” on the joke.

But Wait, There’s More! replicates the sensation of channel surfing at the mercy of some unknown remote control holder. Told a Vision (2023)  features fragments of commercials with uncanny similarities to those found on cable television, though the audience is never able to grasp what exactly is being sold. 

Press release

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© Chloe Wise - Courtesy of the Artist and Almine Rech
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